Stories That Stick By Kinda Hall

 

Contents

Introduction: Slovenia, JFK, and the Story That Kidnapped

My Husband

PART 1: THE IRRESISTIBLE POWER OF

STORYTELLING

1. The Gaps in Business and the Bridges That Close (and

Don’t Close) Them

2. Once Upon a Brain

3. What Makes a Story Great

PART 2: THE FOUR ESSENTIAL STORIES—THE TALE 

EVERY BUSINESS NEEDS TO TELL

4. The Value Story

5. The Founder Story

6. The Purpose Story

7. The Customer Story

PART 3: CREATE YOUR STORY—FINDING, CRAFTING,

AND TELLING YOUR STORY

8. Finding Your Story

9. Crafting Your Story

10. Telling Your Story

Conclusion: Happily Ever After Is Just the Beginning

Appendix: The Four-Story Cheat Sheet

Acknowledgments

Notes

About the Author 

Introduction

Slovenia, JFK, and the Story That Kidnapped My Husband

It was Thanksgiving weekend. Six thousand miles away,people were eating turkey and mashed potatoes, sharing what they were grateful for, and passing out on couches with the dull roar of football playing in the background.

I was doing none of those things . . . because I was in Slovenia.

I’ll be honest. “I’m in Slovenia” is not something I ever imagined I would say—except for that one time I met a Slovenian soccer player while on vacation in Mexico and was convinced for a day that I would marry him. And yet there I was. There we were. My husband, Michael (who does not play soccer), and I were wandering around the quaint, slightly damp cobblestone streets of Ljubljana, Slovenia’s capital. And though we missed Thanksgiving, I felt distinctly grateful. Not only for the fairy tale city we had just stepped into . . .

But because I’d just heard one of the best sales stories of my life.

Before I go any further, I should tell you something. Stories are my life. They are my work, my currency, the way I see the ........ 

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